QOL Medical Unveiling an Innovative Disease Awareness-Raising Tool at the 2016 World Congress of Ped
Friday, August 26, 2016
QOL Medical Unveiling an Innovative Disease Awareness-Raising Tool at the 2016 World Congress of Pediatric Gastroenterology, Hepatology and Nutrition
VERO BEACH, Fla., Aug. 26, 2016 /PRNewswire/ -- QOL Medical, LLC announced today they will introduce a ground breaking hyper-targeted marketing tool at the 5th Annual World Congress of Pediatric Gastroenterology, Hepatology and Nutrition (WCPGHAN), from October 5th-8th 2016 in Montreal, Canada. World Congress is the largest gathering of pediatric gastroenterologists, hepatologists, research scientists and physician nutritionists. It is designed to promote awareness of the rare disease genetic sucrase isomaltase deficiency (GSID).
QOL's target audience is the physicians and medical professionals who treat GI (stomach) diseases and conditions but who might not be aware of GSID. So what ad placement would be more appropriate than on a toilet seat? "In this world where people are bombarded with ads, it's crucial to create a way to stand out," said QOL's Vice President of Marketing, Anthony D'Elia. "Our team designed disease state-branded biodegradable toilet seat wraps to place in all of the conference attendees hotel rooms."
(See attached images of toilet seat wraps)
This new hyper-targeted approach will assist in raising rare disease state awareness direct to the physicians. "Increasing rare disease state awareness is imperative to both the medical community and general public."
About Rare Diseases
One in ten Americans has a rare disease, approximately 30 million people, with more than half being children. According to the National Institutes of Health (NIH), a disease is considered rare if it has a prevalence of fewer than 200,000 affected individuals in the United States. There are roughly 7,000 rare diseases currently identified.
Genetic Sucrase-Isomaltase Deficiency/Congenital Sucrase-Isomaltase Deficiency is a rare disorder that affects a person's ability to digest certain sugars due to absent or low levels of two digestive enzymes, sucrase and isomaltase. Sucrase and isomaltase are involved in the digestion of sugar and starch. Sucrase is an enzyme produced in the small intestine that aids in the breakdown of sucrose (table sugar) into glucose and fructose, which are used by the body as fuel. Isomaltase is one of several enzymes that helps digest starches. Failure to absorb dietary sucrose and starch may impact the absorption of other nutrients and the hormonal regulation of gastrointestinal function. Patients with Genetic Sucrase-Isomaltase Deficiency are at risk for chronic malnutrition; indeed, failure to thrive is one of the characteristics of the disease state. In addition to diarrhea, some patients suffer from gassiness, abdominal distention, and pain.
About QOL Medical, LLC
QOL Medical is a specialty biopharmaceutical company dedicated to improving the quality of life for patients with rare diseases, for their families, and for the physicians and caregivers who support them. QOL Medical is a patient-centric company founded in 2003 to focus on the acquisition and commercialization of orphan products in underserved markets. QOL Medical ensures an expanded clinical awareness and patient access for improved quality of life in the treatment of rare and orphan diseases. QOL Medical, in its commitment to assuring safe and effective products for our customers, uses validated procedures through audited and approved vendors for manufacturing, testing, and distribution. Learn more at www.qolmed.com.
Media Contact, QOL Medical, LLC
Tiffany Carter, 818-720-8557 Email
QOL Medical, LLC
3405 Ocean Drive
Vero Beach, FL 32963
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SOURCE QOL Medical